Local Local Local Portland Online Ad Spend Will Gain Share through 2012

November 16, 2009 by Andrew Deal - Editor Leave a reply »

In case you are wondering if indeed this is the right time to strategically move some of your advertising dollars to the web, check this out…

Over the next five years, Piper Jaffray predicts a compound annual growth rate (CAGR) of 9% for local online ad dollars, compared with 4% for national Internet spending.

Borrell Associates, on the other hand, forecasts only a 2.9% CAGR for local online ad spending over the next five years. Borrell puts spending at $16.4 billion in 2013, compared with $19.18 billion for Piper Jaffray.

Piper Jaffray indicates in its report that small businesses will begin to catch up with consumers online, bringing significant growth to the local online sector and moving local dollars from offline to the Web.

We are here not only recognizing that trend, but believe now is the time to beat your competition who will jump on the bandwagon and stand out in local online search. Vancouver and Portland consumers are looking for reliable sources online they can do business with, and we want you to not only be found, but be recognized as the local expert in your field.

US Local and National Online Advertising Spending, 2008-2013 (billions)


One Response

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