Web readers have short attention spans. They want to find specific information quickly and easily. When they visit your website-BAM! In a flash they should be greeted with information about what you do and why they should care.
Think about your own web search behavior. Have you ever exited a website because you felt letdown by inadequate or confusing information on the home page? The first screenshot, or quick flash of information, is your moment to grab visitors’ attention and entice them to continue reading. Use that moment to put on your best performance. Here are a few ideas to think about when developing your website.
♦Use graphics to direct people to your content
♦ Capitalize on the power of word usage
-Use action words
-Appeal to emotions
-Say something they can relate to
- Be concise
♦Ask web visitors to do something
-Remember to include a call to action
An example of a call to action is: Visit deScribe It! for more information about turning words into cash.
Joanne
