Most folks think that paper is paper and that any paper can be printed on. This used to be true in the time of letterpress and etchings, but today, each type of printer needs to have specific paper or it will jam up the works. A laserpress, which is what I use, must use paper specifically designed for a laserpress. There cannot be too much dust or the drums or print belt will cloud up and the print quality diminishes.
When you are shopping for a good local printer, there are things to consider that matter more than price. If the printer uses plain old copy paper, your printed copies will not be displayed as well as you might like. Plain old copy paper is usually 20# paper that has a brightness factor of 88 to 92. The brightness scale peaks out at 100. There is no brighter paper out there than 100 brightness paper. If you took a piece of standard 92 brightness copy paper and laid it on top of a 100 brightness sheet of laser paper, the copy paper would actually look gray. Think about what that gray will do to the color of your copies. It’s like mixing a little black in with the reds, yellows and blues.
Wouldn’t you want to make the best impression on that new customer by having the very best copies that you could possibly get? Well the first thing you must do is to choose the best quality paper that you can get. The paper is the foundation for your printing. If you have a poor foundation, nothing you can do will make the printing look any better; but if you start with a nice bright white color copy paper, your copies will look great.
Next I will discuss the dots per inch and how they affect the finished product.
I have been publishing magazines and books for about 5 years, and I apply the logic from over 40 years in business to this business; that being that a first impression is a lasting impression. If you are applying for a job, don’t you always present yourself in the very best way you can? If you are selling a car, don’t you clean it up better than you normally do? The same principle applies to printed material. Choosing the best background to display your message will make your message seem more professional and will create a better first impression. It’s just common sense.
Thanks for your comment and support. In an effort to keep the focus on topic, I have erased your link and advertising information. All comments are reviewed before posting, and must be related to the topic. This site is intended to be informational and a help to others. It is not a site to advertise what you have for sale or what services you have to offer. If someone wants to help with valuable information related to the topic, they are more than welcome to do so. I welcome all comments, good or bad.
You you should make changes to the page subject The Importance of Paper | Vancouver Print & Copy to more suited for your subject you create. I loved the post however.
What do you suggest for a subject?
Have you considered adding some differing opinions to your article? I think it might enhance everyone’s understanding.
I would welcome opinions of others as long as they were based upon facts and helpful to everyone. The purpose of this blog is to provide useful information about digital printing, and if someone has something to say that is valuable to others, I am willing to post it. Please do not say anything that is inflammatory or will cause a riot. Do not call names if you do not agree with someone. Intelligent conversation is all that will be allowed here. Also, this is not the place to advertise your business. There are many other venues for that. This is a site to provide useful information about digital printing. If you can help with that, then submit your comments.