Posts Tagged ‘local’

Tentative in 2010?

January 14th, 2010

Everyone I know is echoing any and all optimism they can find for the new year, largely because 2009 was such a tough year for our Portland area businesses and careers. (ie. IT SUCKED) Naturally it is easy to be optimistic when your dealing with a new low you have never had to confront before– anything looks like an upgrade right now. One example… the stock markets value is often reported as being a rebound rally compared to 12 months ago, despite the lack of strong fundamentals usually seen during normal recoveries.

Of course the right thing to do when times are tough is to stay positive, innovate and create new solutions, serving mankind with the best you have to offer, etc. etc. But what 2008-09 taught us was also to check our value systems against reality and channel our energy wisely, rather than extending it into nebulous efforts or in empty pursuits.

My sense is that 2010 appears to be tentative ‘10. And for all the right reasons.

“Tentative” does not have to be a negative state, as long as we treat it as instructive and change direction. If it is a truly accurate portrayal of where we are in our local economy right now, then the best thing we can do is face it, its ramifications, and navigate our way through. That sure beats just trying to fake it til me make it, right?
From dictionary.com:

ten⋅ta⋅tive - [ten-tuh-tiv]

1. of the nature of or made or done as a trial, experiment, or attempt; experimental: a tentative report on her findings.
2. unsure; uncertain; not definite or positive; hesitant: a tentative smile on his face.

It is this second definition I think we should explore, as it is our goal as a community to turn things solidly around. There is a quality that Jim Collins recognized about turnaround companies that applies here. Jim wrote a book called “Good to Great” in 2001 that profiled in great detail the qualities of companies that navigated their way through challenges and overcame the onset of their own stagnation and decline. He described that quality with the phrase, “Face the brutal facts, but never give up hope”. It is also called the “Stockdale Paradox”, based on how a very famous Admiral Stockdale faced and overcame his ordeal as a POW in Vietnam. MORE HERE. It is hard to describe this principle in a single definitive word, as our challenge is to embrace an inseparable combination of both the realities of where we are, along with a rational hope for where we need to go. For me, this awareness has always nudged me toward my most creative frame of mind. It makes me realize that hope is not something we grasp for a fix, it is something you create as you serve others according to their needs. And isn’t that what business really is at its core?

So if your outlook on 2010 is a bit tentative, as is mine, the first part of year might be best spent on creating hope, rather than making resolutions. The brutal facts that face so many of us right now require a greater level of engagement to solve than sheer will power. We are in pretty deep, so we are going to need to dig deep to see our way through.

In closing, one good thing is that in 2010, the personal media revolution is well under way. We are now ferreting out lots of ineffective ways to market locally using social media, and creating tools that meet people where they are actually searching for local experts. LocaSource is the best solution I could create to address the changing needs of local businesses seeking to reach the Portland market. Here is to a wonderful new year my friend. let’s build the local economy together!

Local Local Local Portland Online Ad Spend Will Gain Share through 2012

November 16th, 2009

In case you are wondering if indeed this is the right time to strategically move some of your advertising dollars to the web, check this out…

Over the next five years, Piper Jaffray predicts a compound annual growth rate (CAGR) of 9% for local online ad dollars, compared with 4% for national Internet spending.

Borrell Associates, on the other hand, forecasts only a 2.9% CAGR for local online ad spending over the next five years. Borrell puts spending at $16.4 billion in 2013, compared with $19.18 billion for Piper Jaffray.

Piper Jaffray indicates in its report that small businesses will begin to catch up with consumers online, bringing significant growth to the local online sector and moving local dollars from offline to the Web.

We are here not only recognizing that trend, but believe now is the time to beat your competition who will jump on the bandwagon and stand out in local online search. Vancouver and Portland consumers are looking for reliable sources online they can do business with, and we want you to not only be found, but be recognized as the local expert in your field.

US Local and National Online Advertising Spending, 2008-2013 (billions)

Announcing the Beta-Launch of LocaSource.com

September 1st, 2009

FOR IMMEDIATE RELEASE

Building Our Local Economy

Portland-Vancouver business owners provide free advice

VANCOUVER, Washington – September 1, 2009
By Joanne Laurent | of deScribe It!

LocaSource is the hottest new virtual hang-out for information seekers in the Vancouver-Portland area. Local business owners blog here to provide valuable resources to the community, while gaining recognition for their expertise.

In these times of stress and uncertainty, consumers are demonstrating a preference for personal connections and doing business locally with real people they know and trust. The goal of LocaSource is to provide those personal connections by offering a platform to Vancouver and Portland business owners so they can connect with customers and encourage them to buy locally. Shoppers turn to LocaSource for free advice from trustworthy experts. Local business owners contribute expert blog material a minimum of twice per month for the purposes of significantly increasing traffic to their websites and establishing, or strengthening, relationships with new and existing customers.

Companies that blog get 55% more website visitors

The time-honored saying, “It’s better to give than to receive” has measurable benefits. According to a study released August 17, 2009 blogging delivers potential customers right to your doorstep. A large, non-local internet marketing company studied web traffic of 1,531 customers and discovered that when small businesses blog they get 55% more website visitors and 97% more inbound links than business who don’t blog. (Source).

Business experts wanted

It is unfortunate that the smartest people with the most to offer are the ones we hear from the least. Real experts, quite often, are just too busy to blog. We want to hear from business owners and representatives who are knowledgeable about their industries. Non-bloggers are missing out on a host of business benefits that add up to walking away from cash rewards. LocaSource is currently looking for local companies to provide expert advice about their products and services as well as coupons, deals and other crazy, hot offers.

LocaSource experts will lock out competition and stand alone on a highly-optimized website with linking systems that put their websites on the top of local searches in every major search engine. LocaSource will work with existing webmasters to make sure the overall web strategy of each business is considered. Expert bloggers’ businesses will stand out on local search results causing their website traffic to soar.

LocaSource takes the pain out of blogging

A minimal time commitment is the beauty of blogging with LocaSource. Normally, bloggers are obligated to write frequent posts that interfere with work duties. The community involvement with LocaSource significantly reduces the number of blogs required to achieve recognition for participating businesses. Although it would be great to blog daily or weekly, we only ask that participants contribute articles, offers, or coupons 2-3 times per month. With so many local experts blogging, there will always be action on the LocaSource website—action that translates into recognition for participating companies and their websites.

LocaSource.com was founded by Andrew Deal of CGI Productions, who has unmatched experience in building sites that come up first in Google for a variety of common words. His dream is to promote the local economy by getting the messages of local businesses noticed on the web.

Call today to schedule an appointment and start blogging effectively, before a competing business does.

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Contact: Andrew Deal
222 NE Park Plaza, Suite 115
Vancouver, WA 98684
(360) 859-1174
andrew@cellecast.com